Clinical Operating System for IVF
Pricing
Simple. Transparent.
Built for fertility clinics.
Choose the full suite for the best value — or start with individual modules and expand as you grow.
Security & compliance
HIPAA SOC 2 Type 2 GDPR ISO
Hardware
Choose an annual plan or one-time capex. Your call.
Full Bundle Best Value · 36% off
₹13.95L
₹8.99L / year
Witness Hardware
Learn more →
₹6.59L₹4.25L
approx. in bundle / year
Lab Health Sensors
Learn more →
₹3.59L₹2.31L
approx. in bundle / year
Cryo Tracker Sensors
Up to 8 cryo cans
Learn more →
₹2.39L₹1.54L
approx. in bundle / year
Embryo Capture Device
Learn more →
₹1.38L₹0.89L
approx. in bundle / year
Capex — One-time
Full Setup
₹29.99L
Witness
₹12.99L
Lab Health
₹7.99L
Cryo Tracker
Sensors: up to 8 cryo cans
₹5.99L
Embryo Capture
₹2.99L
AMC — Annual
Full Setup
₹2.99L
Witness
₹1.29L
Lab Health
₹79K
Cryo Tracker
Sensors: up to 8 cryo cans
₹59K
Embryo Capture
₹29K
RFID Consumables
Witness System only · Priced per tag per use.
Basic
₹149
RFID tag only
Standard
₹174
RFID tag
WhatsApp notification
Premium
₹199
RFID tag
AI grading
WhatsApp experience
More add-ons
Optional devices and services — prices here. How the Patient app and Marketing Suite work is explained in the section below.
Handled phone
For Cryo, Inventory, and Witness.
₹22K each
Tablet
For EHR, Witness, and doctor.
₹18K each
Lab Health SIM + Alerts
Embryo One managed SIM — instant alerts for temperature, power, and anomalies.
₹99 / device / month
Hardware Care Includes
New hardware versions, upgrades, and maintenance — all included in your annual subscription.
No extra cost
Patient app & Marketing Suite
How it works — for patients (Patient app) and for your clinic (Marketing Suite).
Patient Experience App

One app for everything patients need to follow their cycle — at home, in the lab, and on every visit.

₹999 / patient

How it works

For patients

  • Clear medication reminders — what to take, at what time, every day of the protocol
  • Scans, lab orders, and results visible in one place, tied to the cycle
  • IVF cycle data, stages, and next steps so nothing feels unclear between visits
  • Tasks from your care team (e.g. yoga, diet chart, prep checklists) in your pocket
  • Two-way chat with the doctor or coordinator — questions without playing phone tag
  • Real-time sample movement in the lab so patients see progress when it matters (Witness-linked)
  • Clinic visit schedule plus a visit summary so each appointment has a clear before/after
Marketing Suite

When patients install the app, your clinic can turn engagement into growth — the patient journey and marketing stay in one system.

₹1.29L / year

How it works

For your clinic

  • Patients who pay ₹999 and use the app become identifiable, opt-in touchpoints in Embryo One — the base for post-acquisition funnels and reporting
  • End-to-end journey tracking: from first lead through treatment and repeat visits
  • Push notifications and offer campaigns to the right cohorts at the right time
  • Referral programmes and patient incentives, measured against real cycles
  • Return visits and second cycles linked to the first — no duplicate “anonymous” patients in your CRM
  • Review flows that can support Google presence and your website with authentic patient feedback (where you enable it)
  • Re-engagement campaigns to bring first-time patients back for follow-up or a second cycle
How Embryo One compares
One platform, one view — see how we stack up across the lab and the clinic.
Module / capability Embryo One Cooper Surgical Intermedics Shivani Scientific Spoovum Generic HMS Surety
Unified platform (all-in-one OS) Fully integrated Separate tools Partial Hardware-focused Lab-focused Not IVF-specific Limited
Witness system Built-in RI Witness BioMatcher IMT Matcher QR-based witness
Lab health analytics Advanced insights Only with their brands Available but failure
IVF-specific EHR Native IVF workflows Partial Generic only
Cryo tracking Integrated Partial
AI embryo grading Built-in AI
Embryo capture / imaging Integrated Hardware dependent Hardware only Limited
Inventory & consumption Auto-linked Basic
People / staff management Included Yes
Data integration across modules Single data layer
Outcome optimization focus Core
Cost, dependency & support (India reality) In-house build + manufacture; no third-party dependency; priority-based support; predictable cost Imported + distributor-led; high dependency; expensive service Mixed dependency; not fully in-house Hardware-heavy; service dependency Partial stack; limited support Low cost; no IVF depth Medium; limited control